Marketing - Research Portal - Converis Standard Config

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Marketing

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Botswana

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Kealesitse, Botshabelo

Mampori(Student), Kagiso

Marandu, Edward

Publications

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4 of 19

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Consumer Attitudes towards Promotion of Controversial Products in Urban Botswana: The Role of Intensity of Self-prescribed Religiosity and Cultural Values (2017)

CONSUMER DECISION-MAKING STYLES OF GENERATION Y COHORTS:
VALIDATION OF THE CONSUMER STYLES INVENTORY (C.S.I)
IN SOUTH AFRICA (2020)

Consumer ethnocentrism, conspicuous consumption and willingness to purchase: Analysing the role of three consumer (age, income, gender) characteristics (2021)

Consumer ethnocentrism, conspicuous consumption and willingness to purchase: Analysing the role of three consumer (age, income, gender) characteristics (2021)

Corporate branding in Botswana: A content analysis of visual brand elements (2013)

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