Prof. Rina Makgosa - Research Portal - Converis Standard Config

Prof. Rina Makgosa

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Work Experience

Associate Professor, Department of Marketing (School of Marketing, Tourism and Hospitality)

Department of Marketing (School of Marketing, Tourism and Hospitality)

Research Focus Area

Family decision making
Culture & Consumer Behaviour
Consumer Attitudes, Personality & Motives
Country Branding
Personal Saving Behaviour
Marketing strategy
Market segmentation
Customer Relationship Management
Retailing
Entrepreneurship
Branding

Research Areas

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Projects as PI

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Projects as Co-Investigator

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Projects as Team Member

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Publications

5 of 7

Retailing and sustainable development in Botswana (2011)

Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics (2018)

Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics (2017)

Segmentation analysis of financial savings markets through the lens of psycho-demographics (2016)

Patents

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Other Research Activities

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Keywords

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