Tshegofatso Monkge - Research Portal - Converis Standard Config

Tshegofatso Monkge

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Work Experience

Marketing (Faculty Of Business)

Research Focus Area

As a new scholar, Ms. Monkge's interest lies in Marketing Communications, Culture and International Business issues which are areas she is actively involved in through scholarly research.

Research Areas

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Projects as PI

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Projects as Co-Investigator

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Projects as Team Member

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Publications

1 of 2

Burying the Dead: Predicting the Purchase Intentions for Funeral Products Using the Theory of Reasoned Action (2021)

Consumer Attitudes towards Promotion of Controversial Products in Urban Botswana: The Role of Intensity of Self-prescribed Religiosity and Cultural Values (2017)

Consumer ethnocentrism, conspicuous consumption and willingness to purchase: Analysing the role of three consumer (age, income, gender) characteristics (2021)

Cultural Values, Intensity of Religiosity and Consumer Attitudes towards Promotion of Controversial Products (2022)

Cultural values, intensity of religiosity and consumer attitudes towards promotion of funeral products: insights from Botswana (2022)

Patents

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Other Research Activities

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Keywords

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