In the past few decades, rural areas have experienced major socioeconomic changes. Due to modernisation and deepening globalisation, the economic and employment potential of many traditional livelihoods has decreased. Currently tourism is increasingly seen as a relevant tool for addressing rural problems in developing countries and tourism is actively used for economic diversification and opening up new ways to generate income and employment. However, many development models, such as integrated rural tourism (IRT) with emphasis on co-planning, learning and participation, originate from the Global North. This calls for careful considerations when such models are applied to the Global South's rural contexts. This research note discusses some of the key challenges of rural tourism development, especially related to the integration of the tourism industry and rural communities in developing countries, and overviews the applicability and conditions of the IRT framework as a potential approach for rural tourism development in the developing world.

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