Journal article

Enhancing competitiveness in the tourism industry through the use of business intelligence: A literature review


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Publication Details

Subtitle: a literature review

Author list: Chatibura D, Pansiri J

Publication year: 2020

Volume number: 6

Issue number: 2

Start page: 139

End page: 151

Number of pages: 13

ISSN: 2055-5911



The purpose of this paper is to demonstrate the relevance of business intelligence (BI) in businesses in general and tourism firms in particular. BI has been hailed as an innovation that can propel businesses that adopt the system to high productivity and efficiency. This paper confirms that view but further adds that BI also enhances a business’s competitiveness.


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Last updated on 2025-11-02 at 13:31