Although Botswana is commonly heralded as a democratic country, its national television service—Botswana Television (BTV)—has for close to two decades grappled with trying to perform the roles of nurturing democracy and gratifying the despotic instructions of the government. With the limited privately owned media in Botswana, expectations are that BTV offers itself as a platform for civic participation, serves as a conduit between the state and the public, broadcasts content that informs and educates society, and reports impartially on issues that concern members of the public such as politics, questionable government activities, unemployment, and socio-economic inequalities. Instead, BTV has its programming skewed towards the ruling elites. BTV's performance in this regard results from its funding and control by the government. This article argues that for a national media service to nurture democratic ideals in society, the state should introduce policy reforms that serve the interests of all stakeholders and allow media practitioners to exercise professionalism without any unnecessary pressures from the government. © 2024 The Author(s). Co-published by Unisa Press and Informa UK Limited, trading as Taylor & Francis Group.

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