The political landscape of Botswana has become more competitive and unpredictable in recent years. Elections are central to the functioning of any democratic nation. Given the turbulent political environment surrounding the 2019 General Elections, the factors influencing voters' behavior have aroused controversy. Bearing this in mind, the purpose of this study is to investigate the salience of electoral gifts, political debates, patriotism, and social media political activism as determinants of voters’ behavior using the Theory of Reasoned Action (TRA). A questionnaire was used to collect data from 640 individuals who participated in the 2019 General Elections. The Structural Equation Modeling (SEM) technique was used to analyze data. The study discovered that electoral gifts from political candidates significantly impacted voters' intent and attitude toward voting. Additionally, our study found that patriotism influenced voters’ attitudes and intention to vote in the 2019 General Elections despite the tumultuous political environment. The study further confirmed the relevance of social media political activism on voters’ intent and attitudes towards voting. The study also corroborated the influence of political debates on voters’ behavior. The implications of this study and future research directions are further discussed in light of these findings.

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