To test the notions that people from collectivist cultures may experience more intense Sensitivity Towards being the Target of Upward Comparison (STTUC) responses the current study investigated the relationships between traditional gender role orientation and STTUC, and collectivistic cultural orientation and STTUC. Using a quantitative, cross-sectional survey approach, a convenient sample of 464 participants from various organizations in Botswana completed the questionnaire. The participants were mostly female (59.9%), in a dating relationship (67.9%), and between the ages of 20 and 57 (M = 32.69, SD = 7.43). In the main, the hypotheses were not supported as the correlation results indicated that neither collectivistic cultural orientation nor traditional gender role orientation were linked to STTUC experiences. Discussions center on the importance of reporting and suggesting theoretical justifications for the so called ‘”nonsignificant findings.” Implications of the empirical findings and the future research directions are also discusse

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