There is a call for mixed-methods research in tourism. Many scholars have called for mixing of quantitative and qualitative research methods as a way of enhancing the understanding of a very complex social world that confronts tourism researchers. This paper takes a practical step by showing how mixing of methods can be done. The paper uses data that were collected in Australia. In doing so, the paper shows how data were collected and analysed. Theoretical understanding of the two approaches shows how the findings were arrived at and further supports the argument behind each approach taken in both data collection and analysis. The paper concludes by shedding light on some of the challenges facing mixed-method researchers, and further provides practical ways of conducting mixed-methods research in tourism effectively.

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