This article examines how attitude to risk in the tourism industry impacts on the role of strategic alliances in developing technology-based knowledge. A survey of Australian travel sector businesses indicates that strategic alliances in tourism contribute only marginally to technology-based knowledge. The study further found that executives in the travel sector of tourism are risk-averse and this has implications for their perceptions regarding the contribution of alliances to technology-based knowledge. The findings imply that Australian industry policy towards tourism needs to encourage strategic alliances that have the potential to stimulate knowledge-based innovation.

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