Consumer ethnocentrism, conspicuous consumption and willingness to purchase: Analysing the role of three consumer (age, income, gender) characteristics - Research Portal

Conference proceedings article

Consumer ethnocentrism, conspicuous consumption and willingness to purchase: Analysing the role of three consumer (age, income, gender) characteristics

Authors/Editors

Monkge, Tshegofatso (Marketing)

Matenge, Tendy (Marketing)

Research Areas