Journal article

The Unncessary Gravity of the Soul Public Service Broadcasters or Government Mouthpieces:

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Subtitle: an Appraisal of Public Service Broadcasting in Botswana

Author list: Balule, B.T

Publication year: 2013

Journal: SCRIPTed

Volume number: 10

Start page: 77

End page: 92

Number of pages: 16



Public service broadcasting is a critical component of modern democratic societies. These broadcasters are expected to serve the general public interest by providing for the informational needs and interests of citizens in order to empower them to participate in public life. A public service broadcaster is therefore a national asset that must be independent of both political and commercial pressures in the performance of its mandate. The institution must never be used as a government mouthpiece whereby it will only serve the interests of the government of the day. A public service broadcaster thus requires a particular legal framework and certain structural attributes to enable it to execute its mandate effectively. This article examines public service broadcasting in Botswana and interrogates the question of whether or not the legal and policy framework in the country recognises this concept, and if so, whether or not the framework in place is appropriate for the effective delivery of a true public service broadcasting mandate.


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Last updated on 2024-18-11 at 21:18