In this paper, the PLS-PM model has been estimated as to directly and indirectly identify factors that influence academic performance of the first year students at NUL. Sample used to utilise the task was 46. The estimated PLS-PM model was found stable and satisfying the SEM conditions. Several measure were established and found that 63% of variation of OWM is been explained by all those factors that are found to be significant. Also, seven factors were retained with factor loadings in the range of 0.4 to 0.81. Furthermore, the results of the discriminant analysis revealed that, 54% of female students are enrolled to the university while only 46% is for male students each year.

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