Language is a tool for expressing ideology and intertextuality which is a linguistic category is used by print media advertisement producers to circulate such ideologies. This study examines the intertextual references adopted by the print media advertisements in legitimising and delegitimising the two presidential candidates: Retired General Muhammadu Buhari and former President Goodluck Jonathan during the 2015 political campaigns in Nigeria. Fifty campaign advertisements were purposely selected from four national newspapers between January and April 2015 when the elections campaigns were at zenith. The data were analysed using the theoretical framework of Critical discourse analysis and intertextuality. The findings revealed that the 2015 political campaign advertisements employed different intertextual features to represent Retired General Muhammadu Buhari and Goodluck Jonathan. Buhari was represented as a dictator, corrupt and violent person while Goodluck Jonathan was constructed as a failure, female, and a trickster. The study concludes that the political campaign print media advertisement is the platform for expressing the text producer’s ideology.

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